Question : SPONSORSHIP FOR COMMONWEALTH GAMES

THE MINISTER OF STATE IN MINISTRY OF YOUTH AFFAIRS & SPORTS (SHRI PRATIK PRAKASHBAPU PATIL)

(a): The details of sponsorship deals concluded with Public Sector Undertakings and private firms by the Organizing Committee(OC) are as under:

Name of Public Sector	Sponsorship Level	Sponsorship Amount
Undertakings/Private firm
1. Air India	Partner	Rs. 50 Cr. (Value in Kind)

2. NTPC	Partner	Rs. 50 Cr.

3. Central Bank of India	Partner	Rs. 50 Cr.

4. Hero Honda	Partner	Rs. 38 Cr

5. Tissot	Sponsor	Rs. 4.4 crore Cash + Rs. 15 crore (Value in Kind)

6. Agility Logistics	C0-Sponsor	Rs. 1.5 crore cash + Rs. 11 crore (Value in Kind)

7 Coca Cola India Pvt. Ltd.	Co-Sponsor	Rs. 5 crore cash + Rs. 10.7 crore (Value in Kind)

8. TATA Motors	Sponsor	Rs. 24.6 crore (Value in Kind)

9. Amity University	Co-Sponsor	Rs. 5.00 crore (Value in Kind)

10. Reebok	C0-Sponsor	Rs. 9.85 crore (Value in Kind)

In addition to these, Indian Railways and Power Grid Corporation have committed Rs. 100 crore and Rs. 10 crore respectively.

(b): Organising Committee entered into an agreement on 25-07-2007 with M/s Sports Marketing and Management Pvt. Limited (SMAM), a company incorporated under the law of Singapore appointing it as OC’s marketing strategy services consultant and the sole and exclusive negotiator and procurer of sponsorship and licensing contracts and as its exclusive supplier of sponsorship management and licensing services. SMAM was required to prepare a marketing plan for sponsorship for approval by the Commonwealth Games Federation (CGF). It was to contact corporate for generating sponsorships. The Sponsorship Agreements assigning the Rights and Benefits were to be prepared by them and thereafter they were required to undertake client servicing for ensuring delivery of various Rights and Benefits, contracted under the Agreement. A time –bound target of USD 122 million was agreed to in the contract subsequentlyrevised to USD 240 million by a letter dated 4-1-2008.

(c) & (d): No firm has, so far, been given any commission in respect of sponsorship deals of Delhi 2010 concluded with PSUs.