(a) whether the quality of programmes telecast/broadcast
by the Doordarshan Kendras (DDK)/All India Radio (AIR) stations
vis-Ã -vis those of private players was subjected to any review;
(b) if so, the outcome thereof;
(c) the main deficiencies identified therein; and
(d) the corrective measures taken/proposed to be taken
in this regard?
MINISTER OF THE STATE IN THE MINISTRY OF INFORMATION AND BROADCASTING
(SHRIMATI AMBIKA SONI)
(a) to (d) A Statement is laid on the Table of the House.
STATEMENT REFERRED TO IN REPLY TO PARTS (a) TO (d) OF LOK
SABHA STARRED QUESTION NO. 278 FOR ANSWER ON 13.12.2011
(a) & (b): Prasar Bharati has informed that review of
the content and quality of Doordarshan/AIR programmes is a
continuous process. Doordarshan and AIR do not compete with
private channels as their primary mandate is public service
broadcasting.
However, the quality of Doordarshan programmes is being
monitored on weekly basis. As per TAM media report, weekly
average TVR & share of Doordarshan and other cable satellite
channels (GEC) in India (total market) among All 4 + viewers
and C &S 4 + viewers for the period 20.11.2011 to 26.11.2011,
DD National rose to 3rd position from 4th position. Doordarshan
continuously reviews the quality of serials/programmes telecast
on its various channels and makes efforts to further improve the
content and technical quality of the transmission by acquiring
quality software from various software houses/producers through
different Schemes. The studios and equipment are continuously being
modernized and updated to improve technical quality of programmes.
All India Radio has a wide network of Audience Research Units across
the country, which periodically conducts audience surveys and regularly
provides feedback about the programmes broadcast on different AIR
stations/channels. Joint Programme Advisory Committees/ Programme Advisory
Committees, constituted at various AIR Stations/Doordarshan Kendras, include
distinguished personalities from various fields. The members give their suggestions
for improvement in the quality of programme. Feedback received through their
letters. E-mails, phone-calls and SMSes are also given due importance. All
India Radio is also improving its network to enhance technical quality of
programmes.
(c): No specific deficiency has been observed.
(d): Does not arise.