Question : INCREDIBLE INDIA CAMPAIGN

(a) whether the Government has assessed the impact of ‘‘Incredible India Campaign`` on tourist inflow;

(b) if so, the details thereof;

(c) the expenditure incurred on the said campaign during each of the last three years and the current year;

(d) whether the Government proposes to give incentives to tourists including the Government employees to promote tourism; and

(e) if so, the details thereof?

THE MINISTER OF TOURISM(SHRI SUBODH KANT SAHAY)

(a) to (e): A statement is laid on the Table of the Sabha.

STATEMENT IN REPLY TO LOK SABHA STARRED QUESTION NO.133 ANSWERED ON 04.03.2011 REGARDING INCREDIBLE INDIA CAMPAIGN

(a) & (b): The Ministry of Tourism promotes India as a holistic tourist destination in the international and domestic markets under its brand line ‘Incredible India’. Since the launch of the brand line ‘Incredible India’, foreign tourist arrivals to the country have increased from 2.38 million to 5.58 million (provisional) in 2010 and domestic tourist visits have increased from 269.60 million to 650.04 million (provisional) in 2009.

(c): The expenditure on promotion of India as a tourist destination under the ‘Incredible India’ brand line in International and Domestic Markets is incurred from funds allocated under the “Restructured Scheme of Overseas Promotion and Publicity including Marketing Development Assistance” and “Domestic Promotion and Publicity including Hospitality” heads respectively. Details of expenditure incurred under these heads during the last three years and the current year are given below:

(Rs. in crore)
Year	Expenditure under the Budget	Expenditure under the	head “Restructured Scheme	Budget head “Domestic	of Overseas Promotion &	Promotion and Publicity	Publicity including Marketing	including Hospitality”	Development Assistance” 
2007-08	170.89	64.12
2008-09	211.35	77.31
2009-10	242.67	53.86
2010-11	182.49 (upto Feb, 2011)	72.30 (upto Feb, 2011)