(a) whether the Government has taken any fresh initiative to promote and encourage the use
of Khadi products among the people in urban areas of the country;
(b) if so, the details thereof, State-wise; and
(c) if not, the reasons therefor?
(a) whether the Government has taken any fresh initiative to promote and encourage the use
of Khadi products among the people in urban areas of the country;
(b) if so, the details thereof, State-wise; and
(c) if not, the reasons therefor?
MINISTER OF THE STATE IN THE MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES
(SHRI MAHABIR PRASAD)
(a) & (b): To promote the use of khadi products throughout the country, including urban areas,
the Government, through the Khadi and Village Industries Commission (KVIC), has taken several
initiatives, such as:
(i): Organising exhibitions at National/Zonal/District levels and providing financial assistance
for organising such exhibitions;
(ii) Rebate scheme for providing rebate on sales of khadi to consumers.
(iii): Providing financial assistance under Products Development, Design Intervention and
Packaging (PRODIP) Scheme for improved designs and packaging of khadi products;
(iv) Launching `Mission Khadi` to convert the Khadi fabric into ready-made garments with modern
designs, thereby adding value to khadi products and modifying the present trend of direct sale
of khadi in cloth form;
(v) Launching brand name `Khadi India` for khadi products;
(vi) Conducting Public awareness programmes throughout the country to increase the awareness and
knowledge among the public, especially the young generation;
(vii) Modernisation and renovation of Khadi Gramodyog Bhavans/Sales outlets in a phased manner.
As a first step in this regard, 2 bhavans located in Delhi, have been renovated/modernised.
(c): Does not arise.