THE MINISTER OF INFORMATION AND BROADCASTING (SMT. AMBIKA SONI)
(a) to (f): A Statement is laid on the Table of the House.
STATEMENT REFERRED TO IN REPLY TO PARTS (a) to (f) OF THE LOK SABHA STARRED QUESTION NO.87
TO BE ANSWERED ON 01.03.2011 REGARDING EMPOWERING THE PRESS COUNCIL OF INDIA
(a) to (f): There have been a number of media reports that sections of the electronic
and print media have received monetary considerations for publishing or broadcasting in favour
of particular individuals or organizations or corporate entities for what is essentially
âadvertisementâ disguised as ânewsâ. This has been commonly referred to as the âpaid newsâ.
The Government, in pursuance of the objective of preserving the freedom of press and
maintaining and improving the standards of newspapers in India and to inculcate the principles
of self regulation among the press, has set up Press Council of India (PCI) - an autonomous
body under the Press Council Act, 1978. Accordingly, PCI, in order to prevail upon the Press
to practice self-regulation, have formed Norms of Journalistic Conduct under section 13(2)(b)
of the Act. These norms cover general principles and ethics of journalism as well as
guidelines on specific issues such as financial journalism, election reporting etc.
The complaints of contents in print media, which are violative of the ethics of journalistic
practice, public taste or professional conduct are adjudicated by PCI under section 14 of
the Press Council Act, 1978. The Council, after holding an inquiry in accordance with Press
Council (Procedure of Inquiry) Regulations, 1979, may warn, admonish or censure the newspaper,
news agency, journalist or editor, as the case may be.The details of the complaints
received by PCI regarding `Paid News` alongwith the status of action taken thereon is
annexed.
Press Council of India, having observed that the powers provided under Press Council Act,
1978 are not adequate for effective implementation of its directives, has proposed amendments
in the Press Council Act, 1978. The proposed amendments intend to arm the Council with more
powers. The proposed amendments to the Press Council Act are under consideration of the
Government and will be drafted carefully after wide consultations with the stakeholders and
evolving consensus on the important issues relating to the media.