Question : DAVP ADVERTISEMENTS IN JOURNALS



(a) the number of the various journals published in the country during each of the last three years and the current year, State-wise including Andhra Pradesh;

(b) the amount provided to such journals for advertisements by the Directorate of Advertising and Visual Publicity(DAVP) during the said period;

(c) whether the Government has received complaints that the small and medium newspapers are given less/low-valued advertisements by the DAVP;

(d) if so, the details thereof and the reasons therefor alongwith the criteria laid down for selecting journals for releasing advertisements to them; and

(e) the steps/action taken/being taken by the Government to streamline the procedures in this regard?

Answer given by the minister


THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING (SHRI C.M. JATUA)

(a) : The Registrar of Newspapers for India (RNI) registers all publications as newspapers under the Press & Registration of Books [PRB] Act, 1867. Journal or magazine is not defined in the PRB Act. The number of newspapers registered by RNI during the last three years and the current year are given in Annexure.

(b): The amount for advertisements provided to the journals empanelled with the Directorate of Advertising and Visual Publicity(DAVP), as per their criteria, during the last three years and the current year is as under :

Year 2006	Rs.19,42,49,834
Year 2007	Rs.23,48,09,775
Year 2008	Rs.28,31,85,322
Year 2009	Rs.21,63,54,341

(c) : No such complaints have been received in the recent past.

(d) : Does not arise. All advertising activities of DAVP are governed by the Advertisement Policy, available at DAVP’s official website @ www.davp.nic.in. Advertisements are released to newspapers/periodicals keeping in view the publicity requirements, target audience, budgetary provisions and preferences indicated by the client departments.

(e) : Government has already made provisions for allocating display budget in the ratio 50%, 35% and 15% for big, medium and small category newspapers respectively and also 30%, 35% and 35% for English, Hindi and regional/other language newspapers respectively.

ANNEXURE

ANNEXURE AS REFERRED TO IN REPLY TO PART (a) OF LOK SABHA UNSTARRED QUESTION NO. 684 FOR 24.11.2009.

State-wise break-up of registered newspapers during last 3 years and the current
year 

( upto 15.11.2009)
Sl.No. Name of State No. of No. of No. of No. of newspapers newspapers newspapers newspapers registered registered registered registered during 2006-07 during 2007-08 during 2008-09 during 2009- 2010 (upto 15.11.2009)
01. Andaman & Nicobar Islands 3 5 2 4 02. Andhra Pradesh 198 264 302 230 03. Arunachal Pradesh Nil Nil 2 1 04. Assam 13 23 23 15 05. Bihar 13 15 22 18 06. Chandigarh 8 12 19 13 07. Chhatisgarh 37 68 67 48 08. Daman & Diu Nil 1 1 1 09. Delhi 409 538 487 235 10. Dadra & Nagar Haveli Nil 2 4 2 11. Goa 5 2 5 2 12. Gujarat 176 195 136 137 13. Haryana 28 52 41 52 14. Himachal Pradesh 1 8 15 5 15. Jharkhand 9 16 21 8 16. Jammu & Kashmir 25 37 37 41 17. Karnataka 89 288 196 113 18. Kerala 78 152 97 79 19. Lakshadweep Nil Nil Nil Nil 20. Maharashtra 426 694 578 304 21. Manipur 1 1 1 4 22. Meghalaya 1 1 1 2 23. Mizoram 3 1 Nil 8 24. Madhya Pradesh 165 289 302 161 25. Nagaland 1 Nil Nil 1 26. Orissa 70 121 71 55 27. Pondicherry 6 6 10 2 28. Punjab 25 41 39 37 29. Rajasthan 114 218 190 141 30. Sikkim 7 35 10 2 31. Tamil Nadu 161 266 198 154 32. Tripura 3 3 3 2 33. Uttar Pradesh 250 662 748 476 34. Uttaranchal 112 140 126 138 35. West Bengal 84 159 111 80 TOTAL 2521 4315 3865 2571