MINISTER OF THE STATE IN THE MINISTRY OF COMMERCE AND INDUSTRY (SHRI JYOTIRADITYA M. SCINDIA)
(a) The details of estimated coffee production and domestic consumption during the last three years
are as follows.
Year Coffee production Coffee consumption (Metric tons) (Metric tons)
2008-09 2,62,300 94,400
2009-10 2,89,600 102,000
2010-11 3,02,000 108,000
Estimated based on forecast.
The details of stock of coffee are not maintained by the Coffee Board.
(b) The details of the total export of coffee during the last three years, value-wise and country-wise
are enclosed at Annexure.
(c) The measures taken by the Government of India through the Coffee Board to further boost the export
of coffee, inter-alia, include the following:
# Extending financial incentives to exporters to export high value coffees to far away key markets
like USA, Canada, Japan, Australia and New Zealand.
# Extending financial incentives to exporters to export value added coffees as India brands.
# Continuous high level interaction with international coffee community through participation
in the deliberations of the International Coffee Organization, conducting promotional campaigns
in the foreign markets, Buyer-Seller Meets, media campaigns in coffee consuming countries.
# Encourage the exporters with annual export awards.
Domestic market promotion is done through conducting consumption surveys, facilitation/dissemination
of information, promoting awareness and contributing to entrepreneurial development besides providing
support for upward movement in the Value Chain.
