(a) the details of advertisements released by DAVP to the national dailies during the last
three years;
(b) the details of advertisements released by DAVP to regional language newspapers
during the said period published in Tamil, Gujarati and Bengali; and
(c) the amount paid for the advertisements, newspaper-wise?
THE MINISTER OF STATE OF THE MINISTRY OF INFORMATION AND
BROADCASTING AND MINISTER OF STATE OF THE DEPARTMENT OF
DISNVESTMENT
(SHRI ARUN JAITLEY)
(a) Advertisements are released by DAVP to different categories of newspapers
earmarked as Small, Medium and Big. The details of advertisements released by DAVP
to the Small, Medium and Big categories of newspapers in terms of number of insertions,
space and amount during the last three years 1996-97, 1997-98 and 1998-99 are given in
Annexure- I.
(b) The details of advertisements released by DAVP to the regional language newspapers
in Tamil, Gujrati and Bengali during the years 1996-97,1997-98 and 1998-99 are given in
Annexure- II.
(c) During the year 1996-97, a total amount of Rs.39,08,92,421 was paid for
advertisements to 5,592 newspapers and Rs.50,90,15,326 was paid for advertisements to
6,337 newspapers during the year 1997-98. The details in this regard, newspaper-wise,
have been given in Vol. II of Ministry of I&B`s Annual Report for the year 1997-98 and
1998-99, which are available in the Parliament Library. For the year 1998-99 the total
amount paid was Rs. 65,01,78,280, for 6,249 newspapers, the details of which are given
in Vol. II of the Ministry`s Annual Report for the year 1999-2000, which is being placed
in the Parliament Library shortly.
ANNEXURE-I
ANNEURE-I AS REFERRED TO IN REPLY TO PART- (a) OF LOK- SABHA
UNSTARRED QUESTION NO: 2536 FOR REPLY ON 10/03/2000
STATEMENT SHOWING THE SHARE OF SMALL MEDIUM AND BIG
CATEGORY OF NEWSPAPERS/PERIODICALS DURING THE YEARS 1996-97,
1997-98 AND 1998-99 FOR DISPLAY AND CLASSIFIED ADVERTISEMENTS
Sl.No Category No. of No. of Space Amount Papers Insertions (in Col.Cms) (in Rs) __________________________________________________________________ANNEXURE-II
1996-97
1. Small 4327 37574 2801952 47976531
2. Medium 1119 46004 3040174 98310853
3. Big 146 36959 1920500 244605037
TOTAL 5592 120537 7762626 390892421
1997-98
1. Small 4867 49659 367227 61521119
2. Medium 1294 63670 3819335 125736787
3. Big 176 44151 2356116 321757420
TOTAL 6337 157480 9847728 509015326
1998-99
1. Small 4629 40476 3123758 60602236
2. Medium 1427 62450 3898228 143926469
3. Big 193 53021 3044833 445649575
TOTAL 6249 155947 10066819 650178280
S.No Language No. of No.of Space Amount Papers Insertions(in Col.cms) (in Rs.)
1996-97
1. Tamil 66 3663 266880 9340633
2. Gujrati 103 2856 216946 11500211
3. Bengali 218 3412 244960 14847398
1997-98
1. Tamil 69 3741 266123 9982328
2. Gujrati 104 3418 253505 14334971
3. Bengali 232 4274 303850 19373324
1998-99
1. Tamil 62 4077 332439 13709697
2. Gujrati 110 3450 316153 23038276
3. Bengali 218 3908 292409 26250623