(a) whether khadi has been losing its charm among the people and if so, the programmes/proposals in vogue to promote
khadi/develop markets;
(b) the present plight of khadi sales centres/khadi ashrams in various States;
(c) whether the rebate being offered to khadi cloth has been withdrawn recently; and
(d) if so, the details thereof and the reasons therefor?
MINISTER OF STATE (INDEPENDENT CHARGE) FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SHRI K.H.MUNIYAPPA)
(a) Government of India through Khadi and Village Industries Commission(KVIC) has taken a number of steps to explore and
develop markets for khadi products in the country. To provide better marketing opportunities for khadi products in the
country, KVIC operates 10 Departmental Sales Outlets and organizes exhibitions in different parts of the country at district,
state, regional and national levels in association with State agencies.
KVIC also provides assistance to its departmental outlets, outlets of Khadi and Village Industries Boards (KVIBs) of States/
Union Territories and institutions under the Scheme of Strengthening Infrastructure of Existing Weak Khadi Institutions and
Assistance for Marketing Infrastructure for renovation of these outlets. Under the Market Development Assistance(MDA) Scheme
also the institutions have been given the flexibility to use the assistance to ‘inter alia’ improve its marketing
infrastructure. Under Khadi Reform and Development Programme (KRDP), a marketing organization under PPP mode is envisaged
to promote effective marketing of khadi and village industries (KVI) products.
‘Khadi Mark’ has also been introduced to guarantee the genuineness of khadi sold in the market.
(b) KVIC has a network of more than 7000 KVI outlets including 10 outlets run by it. KVIC is a non-profit organization and
plays a facilitative role in marketing of products of KVI institutions. The sales of KVI products during last three years
is given below:
Year Sales of KVI products (Rs. crore)
2010-11 25792.99
2011-12 26797.13
2012-13 27839.69