(a) whether the Government has decided to organize `Tea Expo` on the pattern of
`Auto Expo` in the country;
(b) if so, the details thereof; and
(c) the time by which the Tea Expo is likely to be oraganised?
(a) whether the Government has decided to organize `Tea Expo` on the pattern of
`Auto Expo` in the country;
(b) if so, the details thereof; and
(c) the time by which the Tea Expo is likely to be oraganised?
THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE AND INDUSTRY(SHRI JYOTIRADITYA M. SCINDIA)
(a) to (c) Yes madam.Tea Board of India has been organizing Tea Expo termed as
the India International Tea Convention (IITC). The IITC is being projected as a
regular event in the international tea trade calendar for promotion of Indian Tea.
The Convention is aimed at reinforcing the salient and unique features of Indian
teas to the tea fraternity across the world and offers a great opportunity to various
buyers in the global tea market. In 2007, the International Tea Convention was held
in Guwahati showcasing Assam teas and other Indian teas which are distinct in
character and quality. As such, there was wide participation by Indian and foreign
delegates. The presentation of Indian teas was done at a single forum that takes into
account the diverse cross section of Indian teas that are produced in this country.
This gives importers and buyers sufficient exposure to enable them to make
informed decisions on purchase. The India International held in Kochi, Kerala from
the 19th-21st February 2009 industry. The next session of IITC is scheduled in
2010.