(a) whether the inadequate consumption of Micro Small and Medium Enterprises (MSMEs) products
could be attributed to lack of advertisement; and
(b) if so, the steps taken by the Government to promote the products of the MSME sector in the
country.
(a) whether the inadequate consumption of Micro Small and Medium Enterprises (MSMEs) products
could be attributed to lack of advertisement; and
(b) if so, the steps taken by the Government to promote the products of the MSME sector in the
country.
MINISTER OF STATE (INDEPENDENT CHARGE) FOR MICRO,SMALL AND MEDIUM ENTERPRISES
(SHRI DINSHA PATEL)
(a) and (b): One of the major problems faced by micro, small and medium enterprises
(MSMEs) relates to marketing of products produced by the MSMEs. To assist the MSMEs in this
endeavour, the Government is implementing a Marketing Development Assistance (MDA) Scheme under
which, inter alia, assistance is provided to the MSMEs for participating in the international
trade fairs/exhibitions, adoption of Bar Coding, etc. The Government has also reserved 358
items for purchase exclusively from the micro and small enterprises by the Central
Ministries/Departments/Public Sector Undertakings. Further, the Government has taken initiative
to promote Khadi Brand for high fashioned design garments and marketing of various products
produced by Khadi & Village Industries through departmentally managed sales outlets
and around 7050 retail sales outlets located in length and breath of the coutry.