Question : e-marketing platform for Handloom

(a) the details of e-commerce platforms that have participated in online marketing of handlooms products as on date;

(b) whether online marketing platform had provided adequate opportunities to several handloom weavers and artisans during lockdown to monetize their products, if so, the details thereof; and

(c) the number and details of such artisans and weavers who utilised e-marketing platforms in North Eastern region, state-wise?

Answer given by the minister


MINISTER OF TEXTILES
(SMT. SMRITI ZUBIN IRANI)

(a) & (b): The details of e-commerce platforms that have participated in online marketing of handlooms products are as below:
1. M/s. Amazon Seller Services Pvt. Ltd. 2. M/s. ‘Weavesmart’ Online Services
3. M/s. Flipkart Internet Pvt. Ltd. 4. M/s. Crafts Villa Handicrafts Pvt. Ltd.
5. M/s. GoCoop Solutions & Ser. Pvt. Ltd. 6. M/s. Myntra Designs Pvt. Ltd.
7. M/s. ebay India Pvt. Ltd. 8. M/s. Big Foot Retail Solutions
9. M/s Shoppingkart 24 Online Ser. Pvt. Ltd. 10. M/s. Modee Software R&D Pvt. Ltd.
11. M/s. EramInfotech Private Ltd. 12. M/s. Dee’s Alley
13. M/s. AARMART E-Commerce LLP 14. M/s. Techwider Network India Pvt. Ltd.
15. M/s. Clues Network Pvt. Ltd. 16. M/s. OrpaxQualtra
17. M/s. Surekha Arts 18. M/s. Bind Bind Ecommerce Pvt. Ltd
19. M/s. Pegarse Technologies Pvt. Ltd. 20. M/s. Denim Club India
21. M/s. Senorita Creations (P) Ltd. 22. M/s. Venus Shoppee
23. M/s Charu Creation Pvt. Ltd.



(ii) Steps have been taken to on-board weavers/artisans on Government e-Market place (GeM) to enable them to sell their products directly to various Government Departments and organizations. So far about 1.50 Lakh handloom weavers and 30,000 handicrafts artisans have been on-boarded on the GeM portal.

(iii) During 2020-21, Handloom Export Promotion Council (HEPC) has organized participation in 07 International Fairs in virtual mode, facilitating marketing and sales of Handloom Products in the domestic as well as international markets. In addition, HEPC also participated in the Bharat Parv Festival organized in virtual mode by Ministry of Tourism.
(iv) During 2020-21, Ministry of Textiles, Office of the Development Commissioner (Handicrafts) has provided opportunities to handicrafts artisans to showcase their products to the visitors on Business to Business (B2B) Virtual Trade Fair platform through IHGF Delhi Fair, Virtual Buyer Seller Meet and IHGF Delhi Fair organized by Export Promotion Council of Handicrafts (EPCH). In addition, participation in Bharat Parv Festival organized through virtual mode by Ministry of Tourism has also been facilitated to handicrafts artisans.

(c): The details of weavers and artisans of North Eastern Region utilizing various mode of e-marketing platform are as below:

Sl. No. State No. of weavers & artisans on Government e-Market place (GeM) No. of weavers & artisans on e-commerce platforms
Weavers Artisans Weavers Artisans
1. Manipur 3545 28 04 -
2. Mizoram 524 27 00
3. Tripura 4130 06 00
4. Nagaland 1252 102 02
5. Assam 5409 304 49
6. Meghalaya 831 119 -
7. Arunachal Pradesh 806 108 -
8. Sikkim - 30 00
Total 16497 724 55 -

***





Download PDF Files