(a) whether any agreement has been made by the Government/ Prasar Bharati of
Rs. 450 crore for sponsoring and telecasting cricket programmes during the
next five years;
(b) if so, the details thereof; and
(c) the income likely to be earned by Doordarshan as a result thereof during the
next five years?
THE MINISTER OF STATE OF THE MINISTRY OF INFORMATION &
BROADCASTING AND MINISTEROF STATE OF THE DEPARTMENT OF
DISINVESTMENT (SHRI ARUN JAITELEY)
(a) to (c) : Prasar Bharati has acquired exclusive telecast rights of cricket events
organised by BCCI in India till September 2004. It has entered into an agreement
with M/s. Buddha Films Ltd. for marketing of air time on telecast of these events. It
is likely to generate a revenue of Rs.450 crores. Under this agreement cricket will be
shown exclusively on DD Channels and will be marketed by Buddha films.