(a) whether the Prasar Bharati (PB)/Doordarshan (DD) has made any efforts to improve the
quality of programmes being telecasted on DD channels and increase its viewership;
(b) if so, the details thereof;
(c) whether PB/DD is making efforts for promoting programmes depicting healthy entertainment;
(d) if so, the details thereof; and
(e) the details of the targets set in terms of increase in Television Rating Points and
advertisement revenues, from Doordarshan programmes?
THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING (SHRI C.M. JATUA)
(a) & (b) : Yes, Sir. Prasar Bharati has informed that steps have been taken by them to
improve the quality of programmes with digitalization of the studio equipment and
transmission. Doordarshan has also made efforts to acquire quality software from various
professionals, software houses/producers through Self Financed Commissioning (SFC) Scheme.
In addition they have outsourced good feature films for telecast on DD-1 on various themes
and better talents to improve overall quality of the in-house programmes.
(c) & (d) : Yes, Sir. Prasar Bharati has informed that Doordarshan is following Programme and
Commercial Codes to telecast healthy entertainment programmes.
(e) Prasar Bharati has informed that the Television Rating Points (TRPs) and viewership of DD
Channels have substantially increased along with revenue for Doordarshan after introducing
various innovative schemes like SFC Scheme and by enhancing quality and content of programmes
on DD. As per the Television Audience Measurement (TAM) and Television Rating Points (TRPs),
the viewership of DD National Channels has been enhanced. The Saturday and Sunday slots which
were not popular earlier have started attracting viewership now. The TAM and TRP Rating of
DD Channels in comparison with other private channels for the period 22.11.2009 to 28.11.2009
is given at Annexure ‘A’. The details of top 20 DD and private channels programmes and top
10 DD programmes are given at Annexure ‘B’ and ‘C’.
Doordarshan has set a target of Rs. 947 crores as gross revenue for the financial year
2009-10.