(a) whether the Government of Kerala has submitted a proposal to Union Government to explore
the possibilities of Ayurveda for the promotion of medical tourism in the State;
(b) if so, the details thereof; and
(c) the measures taken by the Union Government in this regard?
MINISTER OF THE STATE IN THE MINISTRY OF TOURISM (SHRI SULTAN AHMED)
(a) to (c): The Ministry of Tourism, Government of India, alongwith State Governments/Union Territory
Administrations and other stakeholders promote Medical and Wellness Tourism as a niche product in the
international markets. The Ministry of Tourism is extending financial support under the Marketing
Development Assistance (MDA) Scheme to Medical and Wellness Tourism Service Providers. The specific
promotion of Medical and Wellness Tourism is also done by Ministry of Tourism alongwith State Governments
including Kerala at various international travel events and organizing road shows in potential markets.
In addition, promotion is also done through the Incredible India campaign.