MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT (SHRI SUBHASH MAHARIA)
(a) The scripts and audio visual programmes are considered and approved in
consultation with the Programme Division concerned in the Ministry.
(b) Review to assess the quality and impact of all the IEC activities including audio
visual programmes undertaken by the Ministry is done from time to time.
(c) To create awareness about Rural Development Programmes amongst target
groups in rural areas, IEC activities through most of the available modes of
communication are undertaken by the IEC Division. In print media, press advertisement
on all India basis in Hindi, English and Regional languages are issued periodically.
Booklets, leaflets on the Programmes in various languages are also printed for wide
distribution amongst the people in rural areas. Guidelines, manuals, evaluation studies
relating to different programmes are also printed as per need. In Electronic Media (audio
and audio visual) audio / video spots as well as half an hour programmes in Hindi, and
Regional Languages are also produced and telecast / broadcast over Doordarshan / AIR.
(d) The details are as under:
S.No. Year Allocation (Rupees in lakhs) Utilisation (Rupees in lakhs)
1. 1999-2000 2395.00 2395.00
2. 2000-2001 2060.00 2060.00
3. 2001-2002 1881.72+3580.00+ 5461.72 (+By re-appropriation from savings)
(e) to (g) During the said period , 44 audio spots , 188 video spots in Hindi and
Regional languages along with 1015 video programmes of half an hour duration, 35
radio programmes of half an hour duration each in 29 languages and dialects and 119
sponsored radio programmes of 15 minutes duration each in Hindi and 11 Regional
Languages were produced . All these programmes except two produced by the News &
Current Affairs Channel of Doordarshan have been telecast / broadcast.