Question : Promotion of Turmeric

(a) the quantity and value of turmeric consumed in the country during each of the last 10 years and current year, State-wise;
(b) whether the Government is taking measures to market or promote turmeric through digital media, nationally and internationally in addition to the traditional ways of marketing and if so, the details thereof;
(c) the amount proposed to be provided/spent for promotion of turmeric to boost its domestic and international consumption;
(d) the quantity and value of turmeric exported from the country during each of the last seven years and the current year, country-wise;
(e) whether the State Governments have requested for additional incentives/support to facilitate the export of turmeric to offset the losses suffered due to unseasonal rains in some parts of the country, including in Telangana; and
(f) if so, the details thereof?

Answer given by the minister

THE MINISTER OF COMMERCE AND INDUSTRY
(SHRI PIYUSH GOYAL)

(a) to (f): A Statement is laid on the Table of the House.

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STATEMENT REFERRED TO IN REPLY TO PARTS (a) to (f) OF LOK SABHA STARRED QUESTION NO. 14 FOR ANSWER ON 02nd FEBRUARY, 2022 REGARDING “ PROMOTION OF TURMERIC”.

a) The mandate for production, research, development, domestic marketing of Spices including Turmeric is vested with Union Ministry of Agriculture & Farmers welfare. However, Spices Board as per its mandate for production and research of Cardamom and post-harvest management, quality control and export promotion of 52 Spices, has been undertaking activities for post-harvest improvement, building market linkages, export promotion, etc. of spices including turmeric, which has benefitted the stakeholders.
The data on the quantity and value of turmeric consumed domestically is not available with the Government. However, the data on the state-wise production of Turmeric is available and attached as Annexure-I.
b) Government through Spices Board has been promoting Indian spices, including turmeric through various campaigns on its social media handles on Twitter, Meta (Facebook), YouTube, Instagram, Koo (Indian app), LinkedIn etc. These campaigns cover the culinary, medicinal and industrial applications of Indian spices besides providing authentic and scientific information on production, post-harvest processing, value addition, etc. The campaigns on spices are run on social media so as to transcend borders and appeal to spice enthusiasts all over the world. Social media posts are updated on a daily basis with interactive content.
In addition to routine social media updates, the Board has been organising various focus events in collaboration with various influencers and media houses for promoting the value and worthiness of Indian spices. Also, the Government, through the Spices Board, is actively conducting Virtual Buyers Sellers Meeting(VBSM) in various countries and by making use of the digital/ online medium for promoting spices and spice products, series of webinars, entrepreneurship development training programs, etc, involving various stakeholders have been organized.
c) Spices Board’s scheme titled ‘Integrated Scheme for Export Promotion & Quality Improvement in Spices and Research & Development of Cardamom’, for implementation during the period from 2021-22 to 2025-26 has been approved. The Export Development & Promotion (EDP) component of the above said scheme aims at promotion of turmeric and other spices in the international market, supporting exporters for infrastructure development, value addition, trade promotion etc. Under the scheme, an annual outlay of Rs. 18.00 crores has been allotted to the EDP component for the period from 2021-22 to 2025-26, which will be used for activities/programs in connection with the international promotion of turmeric and other spices.
In addition to the programs under the EDP component, various programs are implemented under scheme components such as Export Oriented Production (EOP) (support for post harvest improvement, processing etc), Quality Improvement (QI) (quality management for exports, analytical services for assessing the intrinsic parameters such as curcumin in turmeric etc to the growers and other stakeholders) etc, which contributes to export promotion of turmeric from India.
Besides, Government of India, through the Ministry of Agriculture & Farmers Welfare implements several development programmes for horticulture crops, including turmeric, through State Departments under Mission for Integrated Development of Horticulture (MIDH) with an aim to improve production, productivity and quality of the produce and thus augmenting farmers’ income. Major among them are the establishment of new gardens (area expansion), Integrated pest Management/Integrated Nematode Management, micro irrigation, organic farming, creation of water resources, post-harvest management, development of market yards, human resource development etc.
d) The Country-wise export quantity and value of Turmeric during 2014-15 till 2020-21 has been attached in Annexure-II.
e) No such proposals have been received by the Department of Commerce.
f) Not applicable

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Annexure-I:
the quantity and value of turmeric consumed in the country during each of the last 10 years and current year, State-wise;
State wise area and production of Turmeric (2011-12 to 2020-21*)
Annexure I: State wise area and production of Turmeric
(Area in Hectare, production in Tons)

STATE 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20(*) 2020-21(adv.est)
Area Production Area Production Area Production Area Production Area Production Area Production Area Production Area Production Area Production Area Production
TELANGANA 49638 252061 43480 216270 43475 216270 50580 305100 50150 294560 53104 345270 55444 386596 49000 313000
MAHARASHTRA 14039 13337 11000 11000 11000 11000 13480 32050 10710 177850 14050 44940 15760 38590 17224 38310 54248 218873 57669 226714
KARNATAKA 25439 128245 16104 100000 13975 65406 12820 76780 12825 76780 19330 114510 19340 122760 26579 153770 20740 132668 21496 130928
TAMIL NADU 67246 368413 35760 190100 31970 118000 26070 105000 34730 132400 35800 129560 18080 73130 23351 92360 18432 96254 20894 86513
ANDHRA PRADESH 81170 506865 68000 439000 17822 151906 16530 143230 19500 112695 19180 79730 19620 79730 28921 69410 29717 71321 30518 73244
MADHYA PRADESH 997 722 1437 1544 1394 1527 1417 1614 1650 1610 12876 45916 11700 41290 13666 47660 16272 57067 17053 60097
WEST BENGAL 16029 38950 15800 42000 15800 42000 15800 42000 15800 42000 18000 45500 17450 44700 17737 45460 17812 45648 17749 45698
ORISSA 26880 209080 2480 30000 2480 30000 2480 30000 2480 30000 27860 43600 27870 43610 27869 43615 27869 43615 27867 43611
MIZORAM 5580 29239 6050 22990 6050 22990 6350 25130 6350 25130 7480 28890 7740 29820 7738 29820 7653 29510 7653 29510
GUJARAT 2971 50493 2975 50493 2975 50493 3290 64070 3290 64070 3710 14630 4010 15780 4425 17386 4570 18181 7653 29510
ASSAM 15450 13440 16241 15429 16309 15782 16570 16340 1689 16750 16800 16750 16870 20790 15896 19395 17629 22829 16359 20885
Total including others (in 1000s) 251.82 1,398.86 194.33 986.69 207.57 1,092.63 178.47 846.25 190.42 843.53 247.63 925.27 231.64 863.46 261.92 957.13 296.18 1,178.75 294.54 1,101.92
Source :1) Spices - State Agri/Horti Departments/DASD Kozhikkode
Figures from 2018-19 onwards are subject to revision
(Est): Estimate; (*) Provisional


Annexure-II
the quantity and value of turmeric exported from the country during each of the last seven years and the current year, country-wise;
COUNTRY-WISE EXPORT OF TURMERIC FROM INDIA (2014-15 TO 2020-21*)
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21(*)
MAJOR COUNTRY QTY VALUE QTY VALUE QTY VALUE QTY VALUE QTY VALUE QTY VALUE QTY VALUE
MT RS.LAKHS MT RS.LAKHS MT RS.LAKHS MT RS.LAKHS MT RS.LAKHS MT RS.LAKHS MT RS.LAKHS
BANGLADESH 7283.06 5045.09 4802.80 2478.43 12772.51 10889.55 4276.80 3190.27 11602.11 12295.67 24126.49 16137.24 51308.22 32910.09
U.S.A 4717.80 6064.87 5543.95 9388.53 6830.39 11410.39 6434.75 11158.83 7339.85 16682.90 7276.45 15784.11 10408.56 16431.18
U.A.E 7264.29 5148.07 5905.65 5298.46 8195.76 7645.26 7952.30 6548.91 7461.38 6522.92 6736.27 7608.92 13795.50 9835.95
IRAN 10319.00 7280.96 13141.09 11975.44 14862.40 13575.50 13431.40 10290.83 19061.58 19328.90 14358.00 11057.12 11229.45 7602.91
MALAYSIA 5913.48 5222.30 6375.79 6593.10 6249.37 6408.74 6562.12 6104.92 6937.45 6467.32 6955.55 6119.41 7986.97 6656.32
U.K 3566.93 3358.02 3935.00 4410.65 3892.94 5473.00 4417.28 4878.40 4561.23 5633.30 4225.38 5017.49 5627.48 6005.11
MOROCCO 3002.50 2087.50 2294.14 2027.27 5271.30 4655.87 6220.14 4911.81 8760.20 6767.64 8693.72 6074.84 8905.76 5970.00
GERMANY 1993.40 2159.42 2450.90 3145.06 2838.15 4231.07 2872.23 3644.75 3635.64 5925.43 3628.30 4899.50 4260.10 5533.40
JAPAN 3179.60 3402.26 2531.13 3428.39 2421.28 3734.44 2835.11 3392.81 2787.69 3866.40 3110.96 3823.60 3866.16 4621.86
SRI LANKA 4838.38 3485.05 4634.09 4337.24 4758.18 4482.59 5252.54 4462.32 5303.03 4579.33 4579.50 3780.04 4905.47 4328.30
NETHERLANDS 2003.86 1913.32 2605.61 3200.18 2337.78 3087.44 2897.17 3336.95 2777.89 3729.29 3348.64 4214.20 3222.58 3860.03
SAUDI ARABIA 3413.09 2996.65 4105.28 4196.04 5257.16 5036.65 4006.50 3379.36 4499.11 3692.24 4729.36 4177.89 4756.80 3736.14
SOUTH AFRICA 2514.93 2293.83 2514.93 2293.83 2228.69 2444.97 2617.43 3172.24 2735.78 2812.19 2874.48 2923.07 3649.76 3283.12
TOTAL(INCL.OTHERS) 86000.00 74435.00 88500.00 92165.00 116500.00 124190.65 107300.00 103567.63 133600.00 141616.00 137650.00 128690.53 183868.17 172264.56
Source : DGCI&S, Kolkata/Exporters'' Returns/DLE from Customs: (*) : Estimate
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