Question : BROADCASTING AND ADVERTISING INDUSTRY

(a) whether the growth rate of the advertising and broadcasting industry had declined in the country;

(b) if so, the details thereof during each of the last three years and the current year alongwith the reasons therefor, industry-wise;

(c) the turnovers of the said industries during the same period;

(d) the share of the electronic and the print media therein, media-wise;

(e) whether the Government proposes to promote/develop the said industry in the future; and

(f) if so, the details thereof?

THE MINISTER OF STATE IN THE MINISTRY OF INFORMATION AND BROADCASTING (SHRI C.M.JATUA.)

(a): No, Sir.

(b): Does not arise.

(c) & (d) : As per the report on Media and Entertainment, 2010 by Federation of Indian Chambers of Commerce and Industry (FICCI) –KPMG, the size and share of the industries are given in Annexure.

(e) & (f): Government`s efforts to help the development of this industry is an ongoing process. The Government had announced a fiscal stimulus package for the print media on account of economic slowdown which was valid from 27/2/2009 to 31/12/2009. It included the following:-

(i) Waiver of 15% Agency Commission on DAVP advertisements.

(ii) 10% increase in the DAVP rates ( paid as a separate element and designated as `special relief`) subject to documentary proof of loss of revenue in non- governmental advertisements as compared to the same period in the previous year.

ANNEXURE

DETAILS AS REFERRED TO IN REPLY TO PART (c) & (d) OF LOK SABHA UNSTARRED QUESTION NO.1304 TO BE ANSWERED ON 16/11/2010

M&E Industry	2006	2007	2008	2009	CAGR (2006-09)
(INR Billion)
Films	78	93	104	89	5%
Television	183	211	241	257	12%
Print	139	160	172	175	8%
Radio	6	7	8	8	9%
Music	8	7	7	8	2%
Animation &	12	14	17	20	18%
VFX
Gaming	3	4	7	8	38%
Internet	2	4	6	8	56%
Outdoor	12	14	16	14	5%
Total size	443	514	578	587	10%