(a) the number of campaigns launched in the recent past to promote tourism in the country;and
(b) the impact of these campaigns to boost tourism?
(a) the number of campaigns launched in the recent past to promote tourism in the country;and
(b) the impact of these campaigns to boost tourism?
THE MINISTER OF TOURISM AND CULTURE (SMT. AMBIKA SONI)
(a) and (b): The Ministry of Tourism regularly undertakes Incredible India media campaigns in
print, TV, internet and outdoor media to attract inbound tourists. The Ministry of Tourism also
undertook media campaigns in the domestic market to promote products such as Adventure
Tourism, Rural Tourism, Eco Tourism, Social Awareness Campaigns against Graffiti and Garbage
at monuments etc. The Indiatourism offices in the country and abroad also do extensive
promotion and publicity through road shows, joint advertising with tour operators, familiarization
tours of travel media and tour operators, participation in travel fairs and distribution of
publicity material.
Foreign tourist arrivals have increased from 3.46 million in 2004 to an estimated 5 million
in 2007. India`s foreign exchange earnings through tourism grew from US $ 6.17
billion (Rs.27944 crore) in 2004 to an estimated US$ 11.62 billion (Rs.47925 crore) in 2007.