(a) whether the Government proposes to enhance the corpus of the consumer welfare fund;
(b) if so, the details thereof;
(c) whether the Government proposes to involve national and international advertising
agencies for its Jaago Grahak Jaago campaign; and
(d) if so, the details thereof?
THE MINISTER OF STATE (INDEPENDENT CHARGE) FOR CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (PROF. K, V. THOMAS)
(a)&(b): No madam. The Coipus Fund for Consumer Welfare granted to States/UTs for financing
consumer welfare activities of local voluntary organizations has already been enhanced to Rs.lU
erore. Out of this Ks.7.50 crore is given by the Central Government and the remaining amount is
to be contributed by the State Governments, concerned.
(c)&(d): There is no proposal to involve any international advertising agency for Jago Grahak
Jago campaign. The selected national agencies are handling the creative campaigns competently
and successfully.