Question : Partnership With Companies to Strengthen the Tourism Industry

(a) whether the Government has entered into partnership with any companies to strengthen the hospitality and tourism industry in the country especially during pandemic;
(b) if so, the details thereof; and
(c) the measures taken by the Government so that the tourism industry of Gujarat gets maximum benefits?

Answer given by the minister

MINISTER OF TOURISM (SHRI G. KISHAN REDDY)

(a) & (b): The Ministry of Tourism has signed MoUs with three Online Travel Companies namely EaseMyTrip.com, Cleartrip Pvt. Ltd. and Yatra Online Pvt. Ltd. to get a clear picture on the geographical spread of the Hospitality Sector, its size, structure and existing capacity so as to offer relevant services to the Hospitality Industry [like assistance in COVID-19 preparedness through SAATHI (System for Assessment, Awareness & Training for Hospitality Industry), Star Classification etc.], under National Integrated Database of the Hospitality Industry (NIDHI).

Further, the ‘Adopt A Heritage: Apni Dharohar, Apni Pehchaan’, initiative is a collaborative effort by Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments for promotion of Heritage Tourism which aims to encourage public sector companies, private sector companies and corporate citizens/NGOs/ individuals to take up the responsibility of developing and upgrading tourist amenities at tourist sites.

(c): The measures taken by the Ministry of Tourism, Government of India for the benefit of the tourism industry in the country, including that of Gujarat, are given at Annexure.
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