Question : INCOME FROM ADVERTISEMENT

THE MINISTER OF INFORMATION AND BROADCASTING (SMT. SUSHMA SWARAJ)


(a) As per figures furnished by Principal Accounts Office of Ministry of Information & Broadcasting, actual revenue receipts of All India Radio and Doordarshan during the last three years is as follows:

(Rupees in crores)
Year	Doordarshan	AIR
1997-98	467.51	100.99
1998-99	419.99 95.66
1999-2000	496.23 78.55

(b) There had been a fall in commercial revenue of Doordarshan due to fragmentation of viewership and increased competition from satellite channels, but this trend was reversed in the last financial year1999-2000, when revenue of Doordarshan increased by Rs.76 crores approximately.


(c) Prasar Bharati has informed that they have initiated a number of steps, within the parameters of Public Broadcaster, to increase its revenue generation. The steps include adopting a proactive and market friendly approach towards producers, advertisers, advertising agencies and sponsoring bodies; functional autonomy to regional centres with regards to commercial matters; establishment of an in-house Marketing Wing in Mumbai to ensure effective marketing of programmes,etc.