(a) whether response to the recent proposal of Doordarshan to seek sponsorship for its Metro
Channel programme has been very lukewarm;
(b) if so, the reason therefor;
(c) the sponsorship fee earned for the prime time slots during each of the last three years; and
(d) the steps proposed to overcome the situation including generation of in-house programmes?
THE MINISTER OF INFORMATION AND BROADCASTING (SMT. SUSHMA SWARAJ)
(a) : Prasar Bharati has intimated that for slots on prime time, on Metro Channel, Doordarshan has
received 34 proposals.
(b) : Does not arise.
(c): As per information furnished by Prasar Bharati, the sponsorship fee earned from prime time
slots on Metro Channel, during the last three years is as under :
Year Amount(Rs. in Crore)
1998-1999 68.51 1999-2000 23.69 1999-2001 2000-2001 72.67