(a) whether the representatives from different television networks met the Information and
Broadcasting Minister to discuss the Government`s plan to ban the telecast of surrogate/brand
extension advertising as reported in the Mint dated 17th April,2008;
(b)if so,the details thereof alongwith the suggestions/issues raised by the representatives;and
(c) the reaction of the Government thereto and the steps taken/proposed to be taken by the
Government in this regard?
MINISTER OF THE STATE IN THE MINISTRY OF EXTERNAL AFFAIRS AND INFORMATION AND BROADCASTING
(SHRI ANAND SHARMA)
(a) Yes,Sir.Indian Broadcasting Foundation (IBF) consisting of representatives of some of the
TV channels met Hon`ble Minister of Information and Broadcasting on 16.04.2008.
(b) IBF in its representation dt.31.03.3008 and during the meeting,requested to withdraw the
Notification dated 25.02.2008 prohibiting the surrogate advertisement on TV Channels` as the
interests of genuine non-alcoholic and non-tobacco business and interests of advertising and
media sector` were allegedly being affected adversely.
(c) Prior to issuance of Notification dated 25.02.2008,it was brought to the notice of the
Government that there were widespread violations of the Advertising Code as the surrogate
advertisements in respect of Cigarettes,tobacco products, wine, alcohol,liquor or other
intoxicants Indirectly promote the consumption of these items.Keeping in mind the sensitivity
involved,especially the impression that such advertisements create on the minors,the Government
issued Notification dated 25.2.2008 amending the existing rule by providing,` No advertisement
shall be permitted which promotes directly or indirectly production, sale or consumption of
cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants`. The Govt did not
accede to the request of IBF.