(a) whether the Government has any proposal to revamp the advertisement policy for the railway platform; and
(b) if so, the details thereof, UT and State-wise?
(a) whether the Government has any proposal to revamp the advertisement policy for the railway platform; and
(b) if so, the details thereof, UT and State-wise?
MINISTER OF STATE IN THE MINISTRY OF RAILWAYS
(SHRI RAJEN GOHAIN)
(a) and (b) : In order to generate revenue from Non-Fare Revenue (NFR) sources such as advertisements, Indian Railways have issued new policies viz. Rail Display Network, Out of Home publicity, Unsolicited NFR proposals, Advertising on Mobile Assets, Content on Demand in 2017 and New, Innovative Non Fare Revenue Ideas Scheme in 2018. These advertising policies cover advertisements at railway stations and trains, including railway platforms. All advertisement policies of Indian Railways are executed by the Zonal Railways in their jurisdiction.
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