(a) the steps taken by the Government in pursuance of its campaign ‘Incredible India’ to boost tourism;
(b) the expenditure incurred for this campaign during the last three years and the current year; and
(c) the number and names of places of Karnataka included in the ‘Incredible India’ campaign?
MINISTER OF THE STATE IN THE MINISTRY OF TOURISM AND CULTURE (SMT. AMBIKA SONI)
(a): Ministry of Tourism promotes and publicizes the tourism attractions of the country in the domestic as
well as the international markets through thematic and generic promotional campaigns. Ministry also undertakes
various publicity activities like production of tourism literature & collaterals,participation in domestic and
international travel fairs and provides information through its domestic and international offices as well as
its website.Ministry also invites Media persons, tour operators and Opinion Makers to visit the country under
hospitality programme and assists tour operators for overseas promotions.
(b): Details of the Budget Estimates / Expenditure incurred for overseas and domestic
marketing and promotions are as under:-
Year Overseas Promotion, Domestic Promotion, Publicity Publicity and MDA & Hospitality
2008-09 Rs. 220 Cr. Rs. 72.00 Cr. (including advertising (Budget Estimates) and publicity of NE Region)
2007-08 (Expenditure Incurred) Rs. 170.89 Cr. Rs. 64.11 Cr.#
2006-07 (Expenditure Incurred) Rs. 173.35 Cr. Rs. 60.17 Cr.
2005-06 (Expenditure Incurred) Rs. 165.93 Cr. Rs. 56.07 Cr.
#Provisional