(a) whether it is a fact that the advertising through the print and the electronic media
industry has increased manifold in the country;
(b) if so, the details thereof along with the revenue earned by the Government from the said
industry during each of the last three years, media-wise;
(c) whether the Government proposes to provide/has provided any incentives for promoting/
advertising industry; and
(d) if so, the details thereof during the said period, media-wise?
MINISTER OF STATE (INDEPENDENT CHARGE) OF THE MINISTRY OF INFORMATION & BROADCASTING
(SHRI MANISH TEWARI)
(a) & (b) Yes, Sir. As per the Report on Indian Media and Entertainment Industry, 2013 by
Federation of Indian Chambers of Commerce and Industry (FICCI)-KPMG, the total advertising
revenue across the industry is given at Annexure.
(c) & (d) Government’s efforts to help the development of this industry is an ongoing process.
The Government had announced a fiscal stimulus package for the print media on account of economic
slowdown which was valid from 27.2.2009 to 31.12.2009 which included the following:
(i) Waiver of 15% Agency Commission on DAVP advertisements.
(ii) 10% increase in the DAVP rates (paid as a separate element and designated as ‘Special
relief’) subject to documentary proof of loss of revenue in non-governmental advertisements as
compared to the same period in the previous year.