Question : AMOUNT SPENT ON ADVERTISEMENTS



(a) the amount spent on advertisements by the public sector steel companies during each of the last three years and the current year, company-wise;

(b) whether the Government has issued/propose to issue any guidelines to the public sector steel companies in this regard; and

(c) if so,the details thereof?

Answer given by the minister


THE MINISTER OF STATE IN THE MINISTRY OF STEEL(SHRI A. SAI PRATHAP)

(a) Amount spent on advertisements by the public sector steel companies during each of the last three years and the current year is indicated below:


(Rs. in lakhs) Sr. Name of PSU 2006-07 2007-08 2008-09 2009-10 No.

1. Steel Authority of 1757.00 3176.00 5480.00 1791.00 India Limited(SAIL)

2. Rashtriya Ispat Nigam 1999.00 1963.00 1689.00 761.00 Limited (RINL)

3. NMDC Ltd. 656.00 3004.00 1544.00 579.00

4. Manganese Ore(India) 13.08 138.66 22.01 5.24 Limited (MOIL)

5. MSTC Ltd. 78.63 220.85 232.03 15.00

6. Ferro Scrap Nigam 7.33 18.86 28.47 2.91 Ltd.(FNSL)

7. Hindustan Steelworks 15.07 26.98 18.87 20.00 Construction Limited (HSCL)

8. MECON Ltd. 4.90 14.30 11.50 5.60

9. KIOCL Ltd. 9.56 19.16 44.18 8.20

10. Sponge Iron India 0.71 0.40 0.88 0.31 Ltd. (SIIL)

(b)&(c): All the PSUs had been requested to abide with the guidelines of the Directorate of Advertising & Visual Publicity (DAVP), while releasing advertisements.