(a) the policy in place for making railway advertisements through
print and electronic media;
(b) the total expenditure incurred by the Railways on displaying
advertisements during the past three years, year-wise;
(c) whether the policy governing issue of advertisements has been
reviewed in the recent past or is proposed to be reviewed; and
(d) if so, the details thereof ?
MINISTER OF STATE IN THE MINISTRY OF RAILWAYS (SHRI K.H.MUNIYAPPA)
(a) to (d): A Statement is laid on the Table of the House.
STATEMENT REFERRED IN REPLY TO PARTS (a) TO (d) OF UNSTARRED QUESTION
NO.5563 BY SHRI SHIVKUMAR UDASI TO BE ANSWERED IN LOK SABHA ON 10.05.2012
REGARDING ADVERTISEMENT POLICY.
(a) Railways follow the advertising policy framed by the Directorate
of Advertising and Visual Publicity (DAVP) under the Ministry of Information &
Broadcasting in respect of selection of media and advertising rates for both
print and electronic media. Depending upon the requirements of dissemination
of information and the availability of funds, Railways release their
advertisements.
(b) The amount spent on print media by the Railways during the last
three years (2008-09, 2009-10 and 2010-11) had been approximately
Rs.208.90 crore, Rs.158.31 crore and Rs.168.47 crore, respectively.
The amount spent on electronic media during the same period had been
approximately Rs.67.48 lakh, 3.65 crore and Rs.4.29 crore respectively.
(c) & (d): The advertising policy is under the purview of DAVP under
Ministry of Information & Broadcasting.