Question : Revenue Generation through Advertisements by Doordarshan

(a) the total revenue generated by DD during the last three years through advertisements;

(b) whether it is a fact that despite the wide reach of DD network, its revenue generation through advertisement is very low;
(c) if so, whether there is a need to revamp the DD on its contents and attracting more audience and if so, the details thereof;
(d) whether there is any plan to revamp Doordarshan on its regional and national channels with better quality contents to get more advertisement to raise revenue; and
(e) the further steps taken or being taken by the Government in this regard?

THE MINISTER OF ENVIRONMENT, FOREST AND CLIMATE CHANGE; MINISTER OF INFORMATION AND BROADCASTING; AND MINISTER OF HEAVY INDUSTRIES AND PUBLIC ENTERPRISES (SHRI PRAKASH JAVADEKAR)

(a) & (b): The commercial revenue generated by Doordarshan (DD), including through advertisement on all Doordarshan channels during the last three years is as under: -
(Rupees in crores)
Financial Year Revenue generated through advertisement on DD channels Other Revenue Total commercial revenue generated by DD
2016-17 563.15 265.32 828.47
2017-18 607.08 277.31 884.39
2018-19 553.55 412.95 966.50

(c) to (e): The revamping of the content of Doordarshan Channels is a continuous process to cater to the tastes and needs of the viewers with changing time.
In this regard, Prasar Bharati is having plans for acquisition of Licensed Ready-Made Audio-Visual Content for its Doordarshan Channels so as to have variety of content for its viewers. Further, Prasar Bharati is in the process of finalizing plans of e-Auction based Monetisation of slots on National and Regional Doordarshan Channels, so as to have quality programmes for the viewers competitively on different genre-time basis in its channels.
In addition, the introduction of video walls in the studios and ongoing efforts of HD upgradation will also go in a long way to attract the viewers.
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