(a) whether any viewership study has been made on three new satellite channels,
Doordarshan Sports, Doordarshan News and Gyan Darshan;
(b) if so, the details thereof;
(c) if not how do Government know the percentage of viewership, peak timings etc.
and how do they analyse the impact of these services;
(d) the revenue earned through advertisements on each of these three channels during
the last six months; and
(e) the efforts made to popularize and get more viewers for these channels?
THE MINISTER OF STATE OF THE MINISTRY OF INFORMATION AND
BROADCASTING AND MINISTER OF STATE OF THE MINISTRY OF LAW,
JUSTICE AND COMPANY AFFAIRS (SHRI ARUN JAITLEY)
(a),(b) & (c): No separate study has been conducted to assess the viewership of the DD-
News, DD-Sports and Gyandarshan channels. However, Doordarshan is subscribing to
Television Audience Measurements (TAM) Ratings which is giving the reach/
viewership of these channels at regular intervals.
(d): The revenue earned by Doordarshan through advertisements during the last six
months (Feb., 2000 to July, 2000):
Doordarshan Sports :- Rs. 45.71 crore Doordarshan News :- Nil Gyan Darshan :- Nil(e): The efforts to promote and popularize these channels include improved programming and transmission, advertisements about these channels in non electronic media, and telecasting promos on other channels of Doordarshan.