Question : GOVERNEMNT ADVERTISEMENTS

(a) the criteria followed by the Directorate of Advertising and Visual Publicity (DAVP) regarding Government advertisements along with expenditure incurred during each of the last three years;

(b) whether the Government has constituted a committee headed by N.R. Madhava Menon to frame regulations on Government advertisements;

(c) if so, the details and main recommendations thereof;

(d) whether the Supreme Court has issued any guidelines in this regard and if so, the details thereof along with the action taken by the Government thereon; and

(e) the measures taken/being taken by the Government to rationalise expenditure to be incurred on these advertisements?

MINISTER OF STATE IN THE MINISTRY OF INFORMATION & BROADCASTING
(COL RAJYAVARDHAN RATHORE (Retd.))

(a) Directorate of Advertising and Visual Publicity (DAVP) is the nodal department for issuing advertisements on behalf of the Government of India. DAVP releases advertisements based on the publicity requirement of the each Department, availability of budget, target audience etc. All activities of DAVP regarding issue of advertisements are governed by various Policies/Guidelines issued by the Government. The details of expenditure incurred during the last three years is as under:

 Year	(Expenditure	In Crore) 2011-12	581.07 2012-13	654.11 2013-14	1021.39