Question : USE OF PRAVASI BHARTIYA DIVAS PLATFORM FOR TOURISM DEVELOPMENT

(a) whether the Union Government used the Pravasi Bharatiya Divas platform to urge the diaspora to focus on a positive image of the country;

(b) if so, whether his Ministry has come up with a special advertising campaign -Discover India, Discover Yourself;

(c) whether a number of Non-Resident Indians (NRIs) and Peoples of Indian Origin (PIOs) have shown their willingness to become partners in hotel/motel companies to set up highway hotels; and

(d) if so, the details and the action taken thereon?

MINISTER OF TOURISM & CULTURE (SHRI JAGMOHAN)

(a) : Yes, Sir.

(b) : Promotion of India’s tourism products overseas is an on-going process and the Pravasi Bharatiya Divas was promoted amongst the NRIs and PIOs by the Indiatourism Offices overseas through various marketing tools.

(c) & (d) : No specific proposal have been received by the Department of Tourism in this regard.