THE MINISTER OF THE STATE IN THE MINISTRY OF
HEALTH & FAMILY WELFARE (DR. ANBUMANI RAMADOSS)
(a) In all key programmes there is an IEC component to make people aware of the health services available to
them.The IEC component is part of the programme and not a separate scheme and is aimed to disseminate
information and facilitate awareness of various programmes through Radio, T.V., Print and inter-personal
communication tools.
(b) The success is measured by increase in awareness, knowledge regarding services and visibility of the
programme through I.E.C. tools
(c) & (d): No specific targets are fixed under the scheme.However, amount earmarked for IEC activities under
different programmes is spent on the activities for maximum reach.