Promotion of Tourism Amongst South Asian Countries

Promotion of India tourism overseas including in South Asian countries is an ongoing activity of the Ministry. The Ministry of Tourism undertakes various promotional activities for promoting Indian tourism destinations and products which include media campaigns in electronic, print and on-line media; outdoor branding; participation in various events overseas; organizing Seminars, Workshops, Road Shows and Food and Cultural Festivals; inviting media personalities, tour operators and opinion makers to India under the Hospitality program, etc.

This information was given by Shri Sultan Ahmed, Minister of State for Tourism in a written reply to a question in the Lok Sabha today.

Samir/pm