MoHFW launches “Swasth Bharat” series on World Health Day

for Ministry of Health and Family Welfare | Date - 07-04-2012

On the occasion of the World Health Day today, the Union Health & Family Welfare Minister, Shri Ghulam Nabi Azad launched a health magazine programme called “Swasth Bharat “ to be telecast/ broadcast through 30 regional kendras of Doordarshan and 29 stations of All India Radio covering 27 states.

In a message on this occasion, the Prime Minister, Dr Manmohan Singh said “ Our government aims to give all our citizens the opportunity of leading happy life and become productive citizens. A healthy population is essential for the development of the country. That is why our government believes that every citizen should have access to affordable health care. The National Rural Health Mission started by our government aims to provide health care to every corner of rural India. Let us together pledge to look after our health and make full use of the health facilities provided by the government”.

The half an hour “Swasth Bharat “ programme will be telecast for five days a week in regional languages at prime time. The objective of the programme is to empower citizens with information on health related issues. The programme is expected to help government for developing an efficient and effective health care delivery system through creating demand from public for better health care services. The Ministry of Health and Family Welfare is the first Ministry to have signed a Memorandum of Understanding with Prasar Bharati to start such an outreach programme to be able to reach out to a wider spectrum of population through mass media.



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