Continuous awareness and sensitisation programmes being organised under Beti Bachao, Beti Padhao programme

The Government has launched Beti Bachao, Beti Padhao (BBBP) programme to address the issue of decline in CSR through a mass campaign across the country and focussed intervention and Multi-Sectoral Action in 100 selected districts with adverse CSR. The overall goal of the Beti Bachao, Beti Padhao (BBBP) programme is to celebrate the Girl Child and enable her education. The total project cost of the programme for the 2 year and 6 month is Rs. 199.99 crore with 100% Central Assistance.

To build up public opinion against gender biased sex selection, continuous awareness programme such as Naari ki Chaupal, Beti Janmotsav, Mann ki Baat, celebration of Girl Child Day are being organised regularly. Further, sensitization programmes for religious leaders, elected representative, and community leaders are being conducted. Advertisements through display of publicity material, SMS campaign, Mobile Exhibition Van, audio –visual spots through media channels etc. have also being taken up. School and college students are also involved through poster writing competition, prabhat pheri, essay, slogan and painting competitions.

This information was provided by Minister of Women and Child Development Smt. Maneka Sanjay Gandhi in a written reply to Rajya Sabha today.

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