Question : ADVERTISEMENT EXPENDITURE BY DVC

(a) the amount of expenditure incurred by the Damodar Valley Corporation on tenders or decorative advertisements in newspapers and other magazines during the year 2002-2003 and from April, 2003 upto 30th July, 2003;

(b) the number of advertisements out of these given by DVC through advertising agencies on its panel and the number thereof given directly to newspapers or magazines;

(c) the number of advertising agencies on the panel of DVC along with the names and details thereof;

(d) the share of these advertising agencies in the expenditure incurred in advertisements, agency-wise; and

(e) the policy being adopted to distribute equal share of work among all the advertising agencies on panel?

THE MINISTER OF STATE IN THE MINISTRY OF POWER ( SHRIMATI JAYAWANTI MEHTA )

(a) : The expenditure incurred on advertisements by Damodar Valley Corporation (DVC) during 2002-03 was Rs.1,18,50,653/- and from April, 2003 to 30th July, 2003 was Rs.9,87,418/-.

(b) : The number of advertisements given by DVC through advertising agencies on its panel were 101 and the number of advertisements given directly to newspapers or magazines were 6.

(c) & (d) : The names of the advertising agencies on the panel of DVC and their share in the advertisements is as under :

Sl. No.	Name of Advertising agency	Share of Expenditure (Rs. In Lakh)
2002-03	April, 2003 to July, 2003
1.	M/s. Adunique 76	14,85,296	2,67,468

2.	M/s. Advertising Bureau Consultants	11,30,351	1,89,457

3.	M/s. Indian Publicity Bureau	38,08,354	2,44,540

4.	M/s. Kavya Communication Pvt. Ltd.	11,94,430	89,113

5.	M/s. Press & Publicity Syndicate Pvt. Ltd.	17,66,228	1,96,840
6.	M/s. TCP Pvt. Ltd.	23,42,494	-