(a) whether the Government is considering to adopt a national strategy for Meetings, Incentives, Conferences and Exhibitions (MICE) which is one of the important segments of business tourism;
(b) if so, the details thereof;
(c) the details of India‘s share of Global market in this MICE segment of business tourism at present; and
(d) the proportion of Indians going abroad or outbound for such tourism and the details thereof?
MINISTER OF TOURISM (SHRI G. KISHAN REDDY)
(a) to (d): A statement is laid on the table of the House.
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STATEMENT IN REPLY TO PARTS (a) TO (d) OF LOK SABHA STARRED QUESTION NO.*187 ANSWERED ON 02.08.2021 REGARDING NATIONAL STRATEGY FOR MICE
(a) & (b): Ministry of Tourism has recognized Meetings, Incentives, Conventions and Exhibitions (MICE) as a ‘Niche Tourism’ product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination.
In order to position India as MICE destination in the world and a hub of mega conferences and exhibitions, Ministry of Tourism has formulated a draft ‘National Strategy and Roadmap for MICE Industry’. The strategy document covers the following key pillars:
(i). Institutional support for MICE
(ii). Developing Eco-system for MICE
(iii). Enhance competitiveness of Indian MICE industry
(iv). Enhance ease of doing business for MICE events
(v). Marketing India as a MICE destination
(vi). Skill development for MICE industry
In order to make the document more comprehensive, Ministry of Tourism has invited feedback/ comments/ suggestions on the draft National Strategy and Roadmap from concerned Central Ministries, all the State Governments/ UT Administrations and industry stakeholders.
(c): The Ministry of Tourism had commissioned a study on ‘MICE Market in India and the Role of ICPB in Promoting MICE Tourism Products’ through a professional agency in 2019. The Report has estimated 0.96% as India’s share of the global MICE industry.
(d): Ministry of Tourism does not maintain data on outbound MICE tourism.
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