(a) whether the Government has decided to brand all agro and horticulture plant
material that have been developed by the associate institutes of the Indian Council
of Agricultural Research (ICAR) with a logo;
(b) if so, the details thereof; and
(c) the steps taken by the Government to evolve a common logo for ICAR and also
to adhere to the guidelines on branding and use of logo?
MINISTER OF STATE FOR AGRICULTURE & FOOD PROCESSING INDUSTRIES (DR. CHARAN DAS MAHANT)
(a)to(c): Uniformity in the use of the ICAR logo amongst all its constituent units
is encouraged by the ICAR.However, some brand names or logos used earlier are so well
known and recognized that ICAR’s Intellectual Propriety Rights (IPR) guidelines permit
continued use of such brand names/trademarks/logos along with the ICAR logo.